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Catmo MarketingCatmo Marketing
Catmo Marketing
Service 02

Branding & Messaging

Brand positioning, messaging architecture, and voice development.

Branding & Messaging
Branding & Messaging
5

Deliverables included

4

Step process

What's Included

01

Brand Strategy

Positioning and competitive differentiation

02

Messaging Framework

Core messages and value propositions

03

Brand Voice Guidelines

How your brand sounds and speaks

04

Tagline Development

Key phrases and messaging hooks

05

Competitive Positioning

How you stand out in the market

Is This Right For You?

Ideal For

  • Businesses pivoting or launching new offerings
  • Companies needing brand refresh
  • Teams without clear messaging

Not The Best Fit If

  • Those needing visual identity or logo design
  • Businesses without clear target audience

How It Works

01

Discovery

Deep dive into your business and audience

02

Competitive Analysis

Understanding your market landscape

03

Strategy Development

Creating your brand foundation

04

Delivery & Implementation

Guidelines and application support

Common Questions

What's the difference between branding and messaging?

Branding is your strategic positioning: who you are and why it matters. Messaging is how you communicate that positioning consistently across every touchpoint.

Do you create logos or visual identity?

We focus on strategic brand work. Logo design, visual identity, and brand collateral are coordinated through our partner network.

How long does this take?

Typically 4-6 weeks from kickoff to final delivery.

Can this work alongside a rebrand?

Absolutely. Brand strategy and messaging should drive visual identity, not the other way around. We often work alongside design partners.

What if we already have brand guidelines?

We audit what you have, identify gaps, and strengthen your positioning. Not every engagement needs to start from scratch.

Flexible Engagement

Work With Us Your Way

Every business is different. We offer multiple levels of involvement to fit your team and goals.

Full-Service Agency

We handle strategy, execution, and optimization end-to-end.

Fractional CMO

Senior marketing leadership without the full-time cost.

Strategist

Dedicated strategic support and hands-on execution.

Consultancy

Strategic guidance and roadmaps for your team to follow.

Systems & Handoff

We build the systems, then hand them off with full training.

Team Training

We train your team on the tools and strategies to execute independently.

See how our pricing works

View Pricing

Define Your Brand Before the Market Does

Let's talk about what makes your business different.

Book a Discovery Call