Terms of Service | Catmo Marketing

Effective Date: February 3, 2026
Last Updated: February 5, 2026

Welcome to Catmo Marketing. These Terms of Service ("Terms") govern your use of our website, digital marketing services, and software products, including the LUME brand development platform. By using our services, you agree to these Terms. Please read them carefully.

1. About Our Services

Catmo Marketing provides digital marketing services and software products including:

Marketing Agency Services

Paid media management (Google Ads, Meta Ads, LinkedIn, etc.)
Marketing strategy and consultancy
Content marketing and creation
Email marketing
Social media marketing
Branding and messaging
AI implementation and workflow automation

Software Products

LUME - An AI-powered brand development platform for music artists. LUME guides users through a structured discovery process to uncover their authentic brand identity and generates professional brand strategy documents.

Important: While we work to deliver measurable results, marketing outcomes and AI-generated content depend on many factors including the quality of input provided, market conditions, and how outputs are applied. We do not guarantee specific results, revenue increases, or return on investment.

2. LUME Platform Terms

The following terms apply specifically to the LUME brand development platform, operated by Catmo Marketing.

Account Registration

To use LUME, you must create an account by providing a valid email address or signing in through a supported authentication provider (such as Google or Microsoft). You agree to:

Provide accurate and complete registration information
Maintain the security of your login credentials
Accept responsibility for all activity under your account
Notify us if you suspect unauthorized access to your account

Subscription and Access

LUME offers both free and paid access tiers. Paid subscriptions are processed through our payment partner, Paddle (Paddle.com Market Limited), who acts as the Merchant of Record for all LUME transactions.

Free access includes Phase 0 (Reality Check) of the brand development process
Paid access unlocks additional phases, including identity discovery, story construction, and visual brand development
Subscription details, pricing, and included features are displayed at the time of purchase

Payments via Paddle

All payments for LUME are processed by Paddle, who acts as the Merchant of Record. This means:

Paddle handles all payment processing, invoicing, and applicable tax collection
Your payment information is collected and stored by Paddle, not by Catmo Marketing
Paddle's terms of service and privacy policy apply to payment transactions
Receipts and invoices are issued by Paddle on behalf of Catmo Marketing
Prices may be displayed in your local currency based on your location

Refunds and Cancellations

You may cancel your subscription at any time through your LUME account settings
Cancellation takes effect at the end of your current billing period
Refund requests are handled on a case-by-case basis. Contact us through our contact form within 14 days of purchase if you are unsatisfied
Access to paid features continues until the end of your current billing period after cancellation

AI-Generated Content

LUME uses artificial intelligence (powered by Anthropic's Claude) to guide conversations and generate brand strategy outputs. You acknowledge that:

AI-generated content is produced based on your inputs and should be reviewed before use
Outputs are suggestions and frameworks, not professional brand consultancy advice
The quality and relevance of outputs depends on the information you provide
AI outputs may occasionally contain inaccuracies or unexpected results
You are responsible for how you use and apply the generated content

Your Content on LUME

You retain ownership of all information and responses you provide during LUME sessions. By using LUME, you grant Catmo Marketing a limited licence to:

Process your inputs through AI systems to generate your brand outputs
Store your session data to allow you to return and continue your progress
Use anonymised, aggregated data to improve the platform (no personally identifiable information is shared)

LUME Output Ownership

Brand documents, strategy outputs, and other deliverables generated through LUME are yours to use for your personal and business purposes. We do not claim ownership of your generated outputs.

Image Generation

LUME may generate images as part of the brand development process using third-party AI services. Generated images are provided for your use, but you should verify that any generated imagery is suitable for your intended commercial purposes.

Acceptable Use

When using LUME, you agree not to:

Use the platform for any unlawful purpose
Attempt to manipulate or abuse the AI systems
Share your account credentials with others
Use automated tools to access the platform
Reverse-engineer any part of the platform
Generate content that is hateful, harmful, or violates the rights of others

3. Marketing Agency Client Engagements

Proposals and Agreements

Before beginning marketing agency work, we provide a proposal outlining scope, deliverables, timeline, and pricing. Work begins only after you accept the proposal and any required payment is received.

Your Responsibilities

As an agency client, you agree to:

Provide accurate business information
Grant necessary access to advertising accounts and platforms
Respond to requests for feedback and approvals in a timely manner
Pay invoices according to agreed terms
Maintain ownership and control of your advertising accounts

Our Responsibilities

We agree to:

Deliver services as described in our agreement
Maintain transparency about campaign performance
Communicate regularly about strategy and results
Protect your confidential business information
Operate with professional standards and integrity

4. Payments and Billing

Marketing Agency Payments

Prices are in Canadian Dollars (CAD) unless otherwise stated
Payment terms are specified in your proposal or agreement
We accept payment via bank transfer or credit card
Late payments may result in service suspension

LUME Payments

LUME subscription payments are processed by Paddle (see Section 2 above). Paddle handles currency conversion, tax collection, and invoicing.

Advertising Spend

Advertising spend (media budget) is separate from our management fees. You are responsible for paying ad platforms directly or providing funds for us to manage on your behalf, as agreed.

Refunds

For marketing agency services, work completed is generally non-refundable. For LUME subscriptions, see Section 2 above. If you are unsatisfied with any service, contact us to discuss resolution options.

5. Intellectual Property

Your Content and Data

You retain ownership of your business data, brand assets, advertising accounts, and any content you provide through our services or platforms. We do not claim ownership of your materials.

Work Product

Upon full payment, you own the deliverables we create for you (ad copy, landing pages, strategy documents, LUME brand outputs, etc.) for your business use.

Our Methods and Tools

Our processes, methodologies, frameworks, software platforms (including LUME), and internal tools remain our property. You receive the benefit of these through our services but not ownership or licence to replicate them.

6. Confidentiality

Both parties agree to keep confidential information private, including:

Business strategies and plans
Performance data and analytics
Pricing and financial information
Proprietary methods and processes
Information shared during LUME brand discovery sessions

We may use general, anonymised case studies or results with your permission.

7. Account Access and Security

Advertising Accounts (Agency Clients)

When you grant us access to your advertising accounts:

You retain ownership and administrative control
We use access only for agreed services
We follow platform-specific best practices
Access can be revoked by you at any time

LUME Accounts

You are responsible for maintaining the security of your LUME account. If you believe your account has been compromised, contact us immediately through our contact form.

8. Service Availability

We strive to keep LUME and our website available at all times, but we do not guarantee uninterrupted access. Services may be temporarily unavailable due to:

Scheduled maintenance or updates
Technical issues beyond our control
Third-party service disruptions (hosting, AI providers, payment processors)

We are not liable for any losses resulting from temporary service unavailability.

9. Limitation of Liability

To the maximum extent permitted by law:

Services and software are provided "as is" without guarantees of specific outcomes
We are not liable for indirect, incidental, or consequential damages
Our total liability is limited to fees paid in the previous 12 months
We are not responsible for platform changes, policy updates, or third-party service disruptions
We are not liable for decisions you make based on AI-generated content

This does not limit any rights you have under Canadian consumer protection laws that cannot be waived.

10. Termination

Agency Services

You may terminate marketing agency engagements with written notice as specified in your agreement (typically 30 days). You are responsible for payment for work completed through the termination date.

LUME Subscriptions

You may cancel your LUME subscription at any time. Your access continues until the end of the current billing period. Your session data will be retained for 90 days after cancellation, after which it may be deleted.

We Can End Services

We may terminate or suspend services if you:

Fail to pay invoices or subscription fees
Violate these Terms or the Acceptable Use policy
Engage in unethical or unlawful practices
Make our work unreasonably difficult to perform

After Termination

Upon termination of agency services, we will:

Complete orderly handover of accounts and assets
Provide final reporting and documentation
Remove our access from your accounts

11. Disputes and Governing Law

These Terms are governed by the laws of Alberta, Canada, and the federal laws of Canada applicable therein.

Any disputes will be resolved in the courts of Alberta. You agree to submit to the jurisdiction of those courts.

Before initiating any formal dispute, please contact us through our contact form. We prefer to resolve issues directly and fairly.

12. Website and Platform Use

When using our website or platforms, you agree not to:

Attempt to access restricted areas
Use automated tools to scrape content
Submit false information through forms
Engage in any activity that disrupts the website or platform
Attempt to interfere with other users' access

13. Changes to These Terms

We may update these Terms from time to time. If we make significant changes, we will notify you by email or through our website.

Your continued use of our services after changes take effect means you accept the updated Terms.

14. Contact Us

Questions about these Terms? Use our contact form.

Company: Catmo Marketing
Location: Calgary, Alberta, Canada
Website: catmomedia.ca
LUME Platform: lume-v2-five.vercel.app

By using our website, platforms, and services, you acknowledge that you have read, understood, and agree to these Terms of Service.