Seasonal Tourism Marketing

A Banff-area adventure tourism operator faced intense competition in a highly seasonal market. With dozens of tour companies fighting for the same summer visitors, they needed to capture maximum bookings during the short peak season while keeping their brand top of mind for next year.

• Built pre-season awareness campaigns targeting trip planners researching Banff activities
• Scaled aggressive booking campaigns during peak season with real-time budget adjustments
• Implemented dynamic pricing integration with ads to push availability-based offers
• Created post-season retargeting to capture early bookings for the following year

• 1Seasonal businesses should market year-round, not just during peak
• 2Pre-season awareness campaigns prime the pump for conversions
• 3Tourism needs different messaging for different traveler stages