From Account Takeover to White Label Partner in 5 Months

A Calgary real estate media production company came to Catmo after working with a previous Google Ads manager. An audit revealed 31% budget waste ($290/month on zero-conversion keywords), over 53% of conversions from branded terms only, a competitor bidding on their brand name, and no strategy for acquiring customers who didn't already know the brand.

• Produced a comprehensive optimization report in the first 30 days, identifying and eliminating $290/month in wasted spend on broad match terms with zero conversions
• Defended branded keywords against competitor (Bark.com) bidding, added negative keywords for irrelevant traffic
• Launched a structured "Leads" experiment with service-category ad groups (Photography, Drone, Virtual Tours, Staging, Airbnb, Videography) achieving 250% CTR lift
• Earned white label vendor partnership in 4 months, now managing sub-client campaigns under the client's brand

• 1Account audits are the fastest way to prove value. Identifying $290/month in waste within 30 days demonstrated more value than months of managing the status quo.
• 2Branded keywords are your foundation, not your ceiling. Growth requires investing in non-branded, service-category targeting.
• 3Experiments need structure, patience, and budget. The Leads campaign showed 250% higher CTR but needed deliberate budget allocation to overcome Google's algorithm bias.
• 4Speed-to-trust matters more than speed-to-results. Five months of work earned a white label partnership worth far more than any single campaign optimization.